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      IRREVERENT ICONIC DEFIANT LIFESTYLE SINCE 1974. Hustler Collection

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      About

      HUSTLER is rooted in sex and rebellion and has ended up a classic, mainstay and lifestyle Brand.

      Our overarching goal is to position HUSTLER as the go-to brand solution for the adult lifestyle. People today identify with brands that demonstrate strong purpose. By tapping into HUSTLER’s underlying purpose of defiance, we will give consumers a reason to choose Hustler over other beverage, tobacco & condom brands.

      The HUSTLER COLLECTION will introduce and build a new brand that will redefine the “Beverage,” “Tobacco” and “Condom” product categories by accessing Larry Flynt’s blend of incendiary adult content, free speech and political activism. It is an irreverent lifestyle.

      The Brand remains the consistent extension of the opulent, decadent, sexy, high-class, luxurious lifestyle of a HUSTLER that millions around the world aspire to.

      DRINK

      Hustler Drink

      HUSTLER WATER

      The only thing as true as freedom is the purity of HUSTLER Water. The way we organically source the water produces an invigorating and soft taste. The all-natural, thirst-quenching water comes in a premium, classic, square bottle.

      HUSTLER ENERGY DRINK

      HUSTLER began as a sexy, daring, yet playful men’s magazine and has evolved into a global lifestyle. HUSTLER is a lifestyle of freedom and defiance. Taste freedom in every drop of HUSTLER ENERGY DRINK!

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      Freedom is Not Free!

      Hustler Energy Drink

      16OZ Energy Drink

      HUSTLER began as a sexy, daring, yet playful men’s magazine and has evolved into a global lifestyle. HUSTLER is a lifestyle of freedom and defiance. Taste freedom in every drop of HUSTLER ENERGY DRINK!

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      HUSTLER PREMIUM CIGARS

      A delicately formed premium cigar designed for royalty. Packed with a natural tobacco filler that goes through a careful selection process. Finishing with a gentle roll into a precisely aged tobacco leaf. A true tobacco preferred for it’s great full flavored taste.



      Condoms

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      Hustler Condoms

      Premium Latex Condoms

      MEDIA

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